The Lean Start-up:“Everybody has a plan until they get punched in the mouth.” Lean Startup makes a lot of sense to me. You cannot plan for certain things, especially if this is your first time around. Your customers are essential. Without them, you go backrupt, right? By working with your specified audience from the very beginning, you can grow your business based on customer feedback and development. On paper, it all makes sense. However, we as social entrepreneurs need to be aware of these things oonce we get out into the field. 

Triple Bottom Line: The Triple Bottom Line fascinates me. I think it is the way of the future! I think some people have this warped perception that businesses are all about money, money, money! To some extent that is true. However, the triple bottom line executes so much more! Business involves environmental and social aspects in addition to the financial aspects. Working on improving all these things makes businesses more successful overall. 

The Business Model: Although I am a business major, I have never been introduced to the business model. It was interesting to me all the different components that make up a business structure. Components such as Key Partnerships, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams. I have always  thought about the basics, money in and out, that sort of thing but I really enjoyed watching in detail how a business model comes together and how individual it is. 

What do you think of the statement by Mike Tyson "Everybody has a plan until they get punched in the mouth" in reference to starting up a business? How is this statement true regarding brand new enterprises?

I think Mike Tyson's quote has a lot to do with starting up a business. Sure, you start a business with a business plan but then what happens when things do not go according to plan? How can you plan ahead so you do not fail? The reason I think lean startup is so much more successful is there is a lot of back planning that sets you up for success. Jumping in with  a basic business plan can something that sets you up for failure. You need to look at your goals and then create smaller goals that will help you achieve your larger goals. When you create a brand new enterprise, you have no idea which way it's going to go. Sometimes you plan and things just do not work out. 

Peter Singer states that each of us spends money that we don't really need. What does he suggest we do with that money? What is the most effective way to give charitably?

Peter Singer suggests we live modestly and give time. As Peter Singer expands on this, he makes it apparent that you do not need to start serving others full time; you don't need to give away everything. The most effective way to give charitably is to do your research. What gives you the biggest bang for your buck so to speak? I think of good, better, best. No matter which charity you give your money to, it is going to help someone. But which one will go the distance? Make the largest, most significant difference? 

Journal Week 5

1. Summarize the three key ideas from this lesson that are most significant to your personal and professional goals.

I was incredibly inspired this week. I know it wasn't exactly the main topic, but Thursday's discussion about relationships really struck a chord with me. I have recently sort of gotten out of a relationship and I have been trying to date more. It is so difficult! I have a lot of things to work on and I am grateful that i was able to learn that now rather than later. Thursday's class made me realized how closed up I am to dating opportunities as well as the things that I need to personally work on to be more emotionally open. I've also been considering my relationship with my parents and my family members. I come from a mostly non-member immediate family and that has had a serious impact on me throughout my life. My relationship with friends and roommates could REALLY be improved upon. I know I am rambling, but i am so inspired after discussing this topic in class. I realize that if i start with myself, and start forming meaningful relationships, I can use my influence for good; not only in my personal life but my professional life as well. 

I really enjoyed the chapter this week. I loved her (I forget her name!) ability to let others help in her organization. She realized that she could not do it alone and she accepted help from others. She reached out for help from others! I personally have a hard time doing this, but I am working on it. You can get so much more done when you are working in a team rather than trying to tackle tasks all yourself. For our project in this class, I have teamed up with some of the girls and we are going to work together. As we met and discussed our plan, I was inspired by everyone's ideas. I was able to brainstorm so much easier with other people there to listen rather than trying to brainstorm alone.

It wasn't too prominent a topic in our reading but we did talk about habits a bit and I always get genuinely inspired by goal-setting and habit-forming. I think social entrepreneurs have the unique ability to be rigid about their goals and flexible about their methods. Social entrepreneurs have a good balance; another thing I would like to work on. I think time management is so important when you are trying to make an impact in the world. It is also important when you are working on achieving personal and professional goals. Some days I do better than others with time management. I am thinking of getting the Streaks app Bro. G talked about. It sounds like a great way to hold myself accountable to my goals and keep my time managing in check. 

2.Do you think it is worth the money and resources to accurately measure impact for a nonprofit organization? Why or why not?

I absolutely do think it is worth the money and resources to accurately measure the impact for a nonprofit organization. First off, you NEED to know the impact of your organization, or even know if your organization will make a significant  impact. If not, what are you even doing it for? Measuring the impact effects all other parts of your organization. It will help you determine where you need to focus, what you need to change, and the list goes on. Additionally, you need these statistics to show to people who are investing in your organization. Why should they donate money to you? What sort of impact are you making? No wise investor is going to just give you money because you have a generic tagline and good intentions. What is the draw? What difference are you making really? You need to give them the facts. To sum it up, measuring impact is crucial, not only to nonprofits, but really any business. 

3.How can you be sure that the solution an organization is providing is truly accomplishing its goals? Why is it important to know that?

I think it really just comes down to doing your research. Before donating or supporting a company, you need to research what you are getting yourself into. As I said before, measuring impact is so important; it is  the basis of nonprofit organizations. As a donor, you want to make sure you money and your time is not just being flushed down the toilet. Are your funds and efforts making a difference? Do you know? Then do your research. 

"Hot Coffee" Documentary for Marketing Law

1. What did you think was the most interesting part of the film?

This documentary was emotionally striking to me. I suppose that was the point. I think the scenes that really resonated with me were the gang-rape case, and the cap for the family with one child okay and the other born with physical limitations. As I watched these people and heard their stories, I felt their struggle and their pain. I acknowledged the injustice that was done to them and I wanted to become a lawyer and find a solution! I also thought twice about signing a contract that I haven't read carefully. Additionally, I thought about how vital research can be before you take a big step like have a baby of accept a new job. Those were the differences with these cases and the McDonald's case. You don't normally research your breakfast, but I am definitely more aware and more concerned with the justice of the American people. The scene with Jamie(?) in court going up against her company almost had me in tears. I think her lawyer silenced everyone when he described her situation. What were they even arguing about? She had been GANG RAPED and this company was brushing that under the rug. I was shocked and disgusted at this behavior. It was the most interesting and thought provoking part of the film in my eyes. 

2. Stella: Were you surprised when you learned about what happened to Stella Leibeck, the coffee burn victim? Do you think you would have responded like most of the people interviewed in the film? Based on what you learned about her case, do you think Stella should have won her case against McDonald’s? Why or why not? 

Before I saw the picture of Stella's injuries, I thought this lawsuit was frivolous. I mean, Stella spilled the coffee on herself in her own car, so she had to have been  the one at fault, right? However, after seeing the evidence, I was torn. Although Stella spilled the coffee on herself, these injuries just could not be ignored. Coffee that hot is a serious safety concern. Although the blame cannot be contributed fully to McDonald's, they are definitely not innocent. At the end of the documentary, after hearing the injustice of others with similar serious injuries that McDonald's ignored, I agreed that Stella rightfully won her case. Still, I find this sort of trial particularly tricky. Both parties are to blame. It is difficult to decide, especially in a court of law. If anything I think McDonald's should have paid for Stella's medical bills right off the bat. The fact that this was prolonged, was inexcusable. However, what draws the line? How serious do you injuries need to be in order to be reimbursed? Taking a step back, I suppose I really am not sure where I stand on this issue. I can see the reasoning behind both sides. 

 3. Frivolous Lawsuits: Do you think the McDonald’s coffee case is actually representative of what people refer to as “frivolous lawsuits”? What do you think should happen when someone files a claim that is truly frivolous?

I absolutely think that the McDonald's coffee case falls under the frivolous lawsuits category. I am not really sure what the current procedure is on frivolous cases, but I think they should probably be treated the same as any other case. Like the McDonald's coffee case, there are factors that might not be apparent on the surface that might give the case real subsistence. It might not appear to be as "serious" as other cases, but I think even if a case appears "frivolous" it deserves the same time and attention as any other case. 


 4. Bias: As the reading points out, the documentary is clearly intended to show a particular point of view about these issues. What information or interviews with other people do you wish you could see to understand these issues better?


After watching the documentary, I think I would really liked to have seen the other side of every argument. I thought it was interesting that most of the other sides refused to be in the video. However, they may have done so because this documentary was bias. I am not sure. Anyways, I think the case that most struck me was Jamie (?) the woman who was gang raped at her job, and nothing was done. I am aware that she signed a contract, but none the less, that was shocking to me. The scene in the court room where her lawyer put the other in his place really moved me. I can only imagine what that atmosphere would have been like if her rapists were there, or the upper-levels of the company who approved of that contract. With all the cases, I mostly want to receive personal justification. Why did they do the things that did? What is there reasoning? 

Week 4

This week's topic was all about design thinking and how that relates to social innovation. I have been learning a lot about design since I started working at Soapbox, the student run advertising agency on campus. When I consider how design and social innovation pair together I think of so many things! I think they go together so well. We watch inspiring videos about specific causes in class--that is design thinking. We fund raise by creating flyers, posters, brochures, etc.--that is design thinking. Without advertising, how will anyone know what your cause is? So many people are in the dark about so many different issues that plague the world today. We need designers, we need the creative people to guide and reveal what is new--what is happening. Then there are a majority of people who are afraid  of what is out there. We need design platforms that show them on a different level, to have hope. We need to get as many people as we can involved in these good causes. The only way we are going to do that is if we can spread the word in a way that reaches them on an emotional level. That is why design thinking is so essential as we move the social innovation field forward.

Respond to the challenge referred to in class, How can you improve learning and education opportunities to refugees? Remember what we have learned so far, Root Cause Analysis, Five whys?, and the steps to design thinking. 

We had a lot of ideas that were bounced around in class, and by the end of class, I really had no idea what the root cause of this issue would be. In my eyes, I think that one of the root causes for the refugees is sustainable living. I know my group brought that up in class. Essentially, as a refugee, you are without a home. In order to get an education, you need a place where you can feel comfortable. Where you have a place to rest, food to eat, room to study. Without these essentials, it will be much more difficult to focus, to get work done, and to have the  energy to take on everyday tasks. I think if the refugee camps had an affordable housing program, that transitioned you from the camp into a humble, comfortable home, you would have less worry over the basics and more of the ability to get an education. I know that the sustainability living argument could spin off into a number of other root problems these refugees have, but this is just one example of what could be done to further education. 

Week 4: Design Thinking and Social Innovation

1. As I was reading the links for this week, I noticed that design thinking has a lot to do with finding the root of the problem; a main discussion we have been having in class. I have discovered that making the discovery of the root cause is essential as a social entrepreneur. Even if I cannot be a part of a large social innovation project, I can create a mindset of instinctively trying to find the root of any issue. This will not only benefit my professional life, but my personal life as well. I believe that addressing the root of any problem creates an opportunity for innovation and progression. 

One of the articles addressed the topic of 'power.' As a woman, there is a negative connotation associated with being a 'powerful female.' However, I believe that power, in appropriate doses, is constructive and critical. In order to make a difference as a social entrepreneur, we cannot just be 'all talk;' we need to take action! You have probably already discovered that I am largely supportive of the  equal rights of all human beings (I tend to be an outspoken feminist and proud of it!) In order for to achieve equality, we need powerful people taking action where it matters most. We need to "use our voices and words, creativity, skills, and compassion," in order to make a difference. I am outrageously supportive of the arts and the human ability to create and become. I work in a creative environment; an advertising agency. I never thought that I would be  making to much of a social impact there, however, I have learned that through the creative process, incredible things can happen. Social problems need creatives who spread the message of truth! Since starting at the agency, I have learned so many things and I have gotten the necessary exposure to a creative business environment. I believe the skills I am learning there now will be helpful as I grow into a social innovator. 

2. In the Hans and Ola Rosling's TED talk, they said, "If you have a fact-based world view of today, you might have a chance to understand what is coming next in the future." Do you agree with this statement? Why or why not?

To an extent, I agree with Hans and Ola Rosling's TED talk. However, I believe there are just some aspects that cannot be explained through factual evidence. When it comes to social innovation, I think if the facts were more readily available to the general public, that awareness of truth would provoke more participation. But, the human condition is to reject change for as long as possible. People are scared of the truth. They are afraid of changing something and taking a step out of their comfort zone. Especially if taking that step is not beneficial to them. Although I would like to think of people as charitable beings, so many are selfish in their ways. The facts are good, but they are not enough. In order to change, I believe we need emotional connections. We need to hit the general public with something they can relate to; something that tugs at their heartstrings. 

3. According to Roger Martin and Sally Osberg's acticle, the field of social entrepreneurship is a new one. Make some predictions of what you think the field will become in the next 10, 20, and 50 years in the future.

I am so excited to be able to be alive at the beginning of such an industrious, innovative field. In the next ten years, I hope to see social innovation as a major in universities around the world. I also hope that by then it will be a well-known subject of knowledge. In twenty years I would like to see some of the global root issues to be farther in the process of being resolved. Within fifty years, my optimistic goal would be to have poverty issues and environmental  issues solved. I know that is wishful thinking. But I believe that social innovation is going to grow into such a large industry and I am expecting big things to happen in the near future. 

Case Study

Moubarak and de Blavous, a married couple, created a social enterprise in Lebanon known as, 2b Design. This company specializes in transforming salvage architecture into art that preserves Lebanon culture. The company began in 2006 as a social venture with an environmental mission. Over the course of 5 years, 2b Design's sale growth grew by 500% and the next couple years after that it grew by 200%. 2b Design conducts 90% of its business in different countries, primarily France, Japan, The  UK, and The US. Moubarak and de Blavous are passionate about social innovation, employing the unemployable, and their rich Lebanon heritage.

2b Design's largest struggle is creating awareness and increasing sales in Lebanon. As stated in the article, the Lebanon people are just not as interested in their own culture as those overseas. 2b  Design is looking to grow  and expand. They are hoping to provide more jobs and preserve more important heritage and cultural artifacts. They are also contemplating partners. However, in order to substain growth in the company, 2b Design needs to get the attention of the Lebanon community. The other issue 2b Design has is that similar products are coming out of China and India for cheaper than their price. 2b Design has started marketing to the wealthy market due to this controversy.

My number one suggestion to help create awareness in Lebanon is to for 2b Design is to re-think their marketing strategy. The article did not discuss much about what kind of marketing campaigns they are doing or if they are even doing anything along those lines at all. I suggest creating content that really hits home with the Lebanon culture. By creating  advertising that stimulates a nostalgic feeling, I believe the Lebanon market with grow more aware of 2b Design's overall mission. When marketing, they should probably begin by researching what the best medium would be to connect to the Lebanon people. If television is not readily accessible, perhaps a social media campaign or  a brouchure of sorts. There are so many possibilities when it comes to marketing; they would need to get a research team to brainstorm ideas or perhaps hire an advertising company.

Right now, I am actually an account executive for an advertising company, so I feel like I have an inside look on how marketing plays out behind the scenes. As a business major with an emphasis in marketing, I am particularly interested in entering this industry so that was the conclusion I jumped to in this case study. I recognize the importance of marketing in a company because if you don't get the word out to people that you have this company, then no one is going to know you exist! Research, development, marketing, etc. are all so vital and so important when it comes to the awareness and the growth of a company. I liked reading this case because I was able to brainstorm different things they could do with advertising to increase revenue. I truly believe by creating an effective advertising campaign, 2b Design will see growth in the Lebanon sector of their company.

Week 2: What is Social Innovation? What is Social Entrepreneurship?

1. I learned a lot this week just about the basics of what a social entrepreneur is, and how social innovation can be applied in my life. I think the most important aspect of this week's teaching was the truth that I do not need to be a social entrepreneur to make an impact. My favorite quote from the readings was, "But social entrepreneurs alone cannot change the world.They need artists, volunteers, development directors, communications specialists, donors, and advocates across all sectors to turn their groundbreaking ideas into reality. They need fundraisers, supporters who can change policies, someone to create a brochure describing their work. If everyone wants to start a new organization, who is going to do all the work?" I want to be a social entrepreneur and I believe I have the ability to do so, however, it is comforting to me to know that no matter what I chose to do with the rest of my life, I can always be striving to serve and to make a difference. Another thing I learned, was that in order to make a difference, my passions and my skills need to coincide. Otherwise, I will not be able to make as large an impact. I had never thought of social innovation in that way before, even though now it seems obvious. During class, I jotted down a list of what I am passionate about as well as my skills. It was definitely a rough list, but it helped get me brainstorming on how I can make a contribution to the world. The next thing that stood out to me were the logistics of non-profits and for-profits. Before this class, I was a bit naive and I really did not know how  non-profits make money. I mean they don't make profits, right? Wrong. I know it is a small thing, but it was good for me to learn before I embarrassed myself!

 2. Your mom/friend/roommate asks you about your classes this semester and you mention Social Innovation. How would you explain what social innovation is, what the class is about, and why you are taking the class?

So, this class has got me really excited and I have actually already been telling everyone I know about social innovation! When I discuss this class with other people I usually explain to them that it is a class about how to make a difference in the world. I explain that a social entrepreneur does not simply donate money, time or talents to a cause. Instead, social entrepreneurs invest in companies; they find the root of the problem and find innovative ways to solve that problem. I tell them that we get to read up on social entrepreneurs, incredible organizations, and the growing field of social innovation for homework, then we come to class and meet people who are making a difference and these people have panels and give presentations to us. I also explain that my teacher is a social entrepreneur and he and the TA are very passionate about this class which makes me want to get more involved. I am taking this class because I am so very passionate about equal rights. I am working on my business degree and I want to find a way to help those in need. Having a career will not be fulfilling to me until I know I am helping someone. Yes, I can 'help' someone  by performing a service, but I want to do more; be more. I want to help abolish slavery. I want to fight for the rights of women in other countries. I want to protect animals. There are so many things that I am passionate about and I am in this class to learn how to incorporate these passions in with my business degree. 

3. In the Ted Talk by Jake Harriman, he talked about a glass ceiling over solving the worlds problem, do you think there is or is not a glass ceiling. If there is, what is holding us back from breaking it? If there isn't, what can we do convince the world that? 

In a way, I do think there is a glass ceiling over the world's problems. Something I recently discussed in my economic class was the difference between our government and Sweden's government. Sweden's government gets 50% of the people's wages and in return provides services like free transportation, free health care, etc. This system is actually extremely proficient and the Swedish people are factually proven to be some of the happiest people on the planet. So why don't we implement a government strategy like  that in the United States? The answer is this; we care what people think. There is a stigma that we must remain completely free because we are America. I come at this example from an unbiased opinion, but I can't help but think it relates to the glass ceiling. We have answers to the world's problems but we in some ways think we have to act a certain way, or we think that we are just one person; we cant change the world's problems. I also believe there is an ignorance that encompasses more of the world. I think the key to breaking the glass ceiling is knowledge. We need to spread the word about the issues at hand and raise educated children that will be advocates for change. 

Southwest Creations Collaborative Case Study

Southwest Creations Collaborative (SCC) is a non-profit organization that helps low income women improve their social and economic welfare. Matteucci, the founder of SCC, is collaborating with a recently formed group called Social Venture Partners-New Mexico (SVPNM) regarding whether to accept a grant for financial assistance and business support from them. From Southwest Creations Collaborative's humble beginnings, the organization has blossomed into a thriving business with a growth in social programs, more job opportunities, and higher annual gain. Matteucci is very passionate about the work that she does and therefore is emotional attached to her organization.


SVPNM has made an offer of $25,000 per year for 2-5 years to SCC. In return however, they want to be involved with the company's growth. Essentially, SVPNM wants to expand the impact of SCC, entailing operations from new employees brought forth outside of the company's already tight knit group. SVPNM wishes to implement business training and many concepts that Matteucci feels confused and uncomfortable with. She has many questions and is afraid for the future of her company if she accepts the offer. Her other hesitation is SVPNM  a startup company with no previous experience in their field. SCC would be SVPNM's guinea pig so to speak, and that fact alone has got Matteucci concerned. On the other hand, the money from SVPNM would be very beneficial as SCC is working to find a larger facility as well as in marketing and operational strategies. Matteucci is caught between a rock and a hard place as she carefully deciphers her options.  


I believe an important part of being a 'business consultant' is being able to see both sides of an argument and keep an open mind. With that being said, I believe that before Matteucci makes her final decision, she should arrange another meeting with SVPNM to discuss their  terms more thoroughly. Before the meeting Matteucci should not go in blind; she should right down her concerns and be ready to ask questions. From my stand point as a business consultant, I think SVPNM is a risky company. They have never participated in this line of work before  and that is intimidating. However, I also believe Matteucci is stubbornly attached to her organization (and rightfully so.) In order to grow her business though, Matteucci will need to loosen the reins and perhaps take a chance. It seems that the initial meeting went well and that SVPNM  has good intentions for the company. In order to succeed in business, there needs to be a little risk and I think SVPNM's offer is SCC's shot at reaching more women and providing opportunities for them.
.

I believe I am very much like Matteucci. When you build an organization from the ground up you will of course be attached to it and want to remain in control. However, I have acknowledged through this case study that sometimes the best thing for the company is  for you to allow help from other people, organizations, etc. You have to remember, Why did I begin this business in the first place? Matteucci saw a need among the low income New Mexican women and she filled it. Her passion derives from helping others. By accepting the grant she now has the ability to help more women, even if things are not run exactly the way she  prefers in the organization. The bottom line is SCC was created to provide for those in  need and even with the grant, it  still will. I have learned from this case study not to let my pride get in the way of  the greater good.

Social Innovations: Week 1

I was really inspired by our time in class this past week as well as inspired the reading. As I am getting my education, I look at the job field with an open mind. One thing is  for sure though--I want to help people. Whether I become a social entrepreneur or just an advocate of basic human rights in my community, I want to make sure I am making a difference and doing some good in the world. I took three quotes from the reading that really stuck out to me and inspired me. The first quote is, "Every change begins with a vision and a decision to take action." I  believe I am a person with a vision. I am creative and sensitive to my emotions and my thought process. However, sometimes I lack the will to take action. As I have learned in previous entrepreneurial courses, action is the most important part of the process. Just start. It is that simple. The next quote that really got me thinking is, "Offer better recipes, not just more cooking." As I  read this I was able to relate it to so many different aspects of society. If something is not working, why do we try to cover it up? What we need to do is get to the root of the problem and start doing something else about it. Our society is filled with greed and pride. We are constantly setting our sights on the next best thing. However, we do not take action where it is needed the most. We need to get back to the basics and execute new tactics. Lastly I really enjoyed this quote; "it takes creative individuals with fixed determination and indomitable will to propel the innovation that society needs to tackle its toughest problems." I suppose this quote basically sums up the two previous quotes, but I thought it was eloquently stated. We are the future. What we do now matters. I am excited to see what this next week will have in store for us! 

 Reflection Question #1: How would you answer Jeffery A. Thompson's question, "What is your calling in life? If you don't know yet, how will you find out?" 

As I continue my education, I am constantly asking myself this question. I am always trying to fit myself into a cookie cutter lifestyle; you could say I am 'trying to be like everyone else.' But when it comes to our callings, I don't think there is necessarily one thing you do that can describe all that you are capable of or all that the Lord expects of you. I know without a doubt that my true calling in life is to be a mother. I feel it in my heart so deeply and I cannot deny it. I also know a large part of my life is leading by example and helping others. These things are vital. I do not view them as work; I just have a responsibility to uphold. I know that and I am willing and glad to serve. I get distracted though by all the other things this world would have me believe I must do. I am in school to get a degree and get a job so I can provide for my family if necessary. I fear the future. None of us know what will happen so I am preparing myself for  whatever comes my way. Would I enjoy that cookie-cutter life? Sometimes I really believe I would. But, I know that I am here to learn and work hard. Life is messy, but I am so appreciative of the learning experience. I do not know much, but what I know for sure is the way you treat others says so much about you. I want to be remembered as someone who served her whole life and treated others well. I do not know if you would call that my 'calling.' I still have a lot to figure out! 

Reflection Question #2: Make an outline of what you'd like to include in your entrepreneur's journal and make a plan for how you'll add onto it in the future.

I kept an entrepreneur journal last semester that was truly beneficial when it came to my self-discovery. This semester I would love to include some of those same things! I was able to write out my bucket list which includes over 100 things. Some of those things I actually completed last semester, which was really cool. I would love to write out a list of my passions and start brainstorming ideas on how those passions can apply to social innovation. I have a blog which I plan to keep my journal entries for this class on. I would love to research some non-profit organizations and see who I could get involved in and to receive inspiration. I am so empowered already from our class on Thursday; I would love to discover more volunteer opportunities. As I go forward from this class I think I will continue to add to my bucket list, my volunteer opportunities, and hopefully my passions. I believe that you should never stop learning and never stop growing. My opportunities in life will only increase along with the experiences I will have. I think having a journal; of any kind; is important as we reflect on our lives and figure out our next move. I love rereading my old journals because they remind me of my vision and of how far I have come. 

Three Ways to Improve Your Writing Skills

Writing is considered a dying art. But, it does not have to be! Let's preserve writing  in all its compelling, indispensable glory. Here are a couple tips on improving your writing skills.

1. Do Your Research

Accuracy is essential to any well-written piece. There is nothing more devastating to the reader than discovering you have been mislead by inaccurate information. Additionally, adamantly researching your topic will unearth richer material for your piece. Your credentials as a writer are important in your professional as well as your moral life. Begin with deeply researching your topic. You will familiarize yourself first and foremost, then you will be able to progress towards your piece in full force, with a stronger knowledge and much more criteria to go off of.

2. Outline and edits are not just encouraged... they are necessary!

Jumping into a piece may seem tempting, but structure will get you far. Before you leap into your first draft, be sure to organize your thoughts by creating some sort of outline. Get creative with it! There is not "one size fits all" when it comes to outlining your work. What works for you and your particular style will satisfy your plan and get you started. 

One of the most important aspects of writing is editing. Unfortunately, your first draft will almost never be your last. This does not discredit your ability as a writer; in fact, your persistence will be extremely valuable! Perseverance through edits will strengthen your writing and give you the chance to clean up those sections which are unnecessary. A piece of writing is not a sprint; it is a marathon. Take your time and remain versatile.

3. Practice Makes Perfect!

You have heard it before, and you will hear it again; practice makes perfect! This truth is particularly relevant when it comes to improving your writing skills. The things that we do everyday define us more than those things we do every once in a while. By writing everyday, no matter what length, you are exercising your abilities and refining your skills. Make a goal to write every single day and watch how quickly you receive results. Your awareness will change. Your ability to think and to execute your thoughts on to the paper will grow. I would say the most beneficial thing you could ever chose to do to improve your writing would be to write often. 

 

Week 14 - Last Week of Class

Wow, I can hardly believe spring semester is over already! This week's theme was "Celebrating Life." One of my favorite quotes, that I regularly reflect on is "Not every day will be good, but there will be something good in every day." When we talked about  celebrating in class today, I thought about  celebrating each days little triumphs. When I say my nightly prayers, I try to make sure I thank God for his daily tender mercies. Occasionally, I make  a list in my gratitude journal before I pray. Actually, I am trying to do this more often.

As I reflect on this semester, I think this class has truly influenced me to get out of my comfort zone. I started taking more classes that contribute to my major, and one particular class, B211, was HARD. At first, I was struggling with the material and I had so many self-doubts. But, through the inspiration I gained from this class, B183, I shoved those fears aside, and I actually got a really good grade in my B211 class. Even more than that, I learned so many valuable lessons, and I had so much fun! Another thing I did this semester was apply for a hard to reach job. I was confident and I actually got the position. When I first started working there, I felt so out of place. I didn't know the language, I was not sure who to talk to, or who was who! But, I stuck it out and now I am very successful. I recently met with my boss and he had only positive things to say about me! It was definitely an uplifting, fulfilling experience. I also started playing on a softball team! I have never played competitive sports on my life so this was a major feat for me. I did pretty well too! Or at least that is what everyone says. Maybe they are just being nice!

So all in all, I have to say, I am really grateful for this class. I was able to harness my dreams and start putting them to action. Creating my bucket list was probably my favorite activity. For days, I was brainstorming different dreams and I got really inspired. Every time I read over the list I want to get started right away, and I do! Moving forward, I want  to continue to work hard and stay inspired. I believe living an honest, humble life filled with passion is the only way to truly live. As next semester begins, I will focus on getting into my growth zone and shying away from the comfort zone. This concept helped me SO much this semester and I believe if I keep practicing this concept, it will only make me better! Thanks Bro. Nygren for an incredibly inspired semester!

Week 13

This week's  theme was an attitude of gratitude and it was one of my favorite lessons! "Count your blessings, names them one by one...."

We learned some extremely important factors of gratitude such as gratitude is like a muscle. Also, gratitude is a verb, it is the ACTION of being thankful.

How does gratitude relate to....

Happiness
Health
Success

Gratitude empowers us  to find greater happiness, it increases our well being, and it plays a major role in our success. There is not one person who would rather work with a bitter, ungrateful person. People want to work with optimistic people with an attitude of gratitude.

Some important practices which can increase our gratitude are the following,

-Keep a gratitude journal and write in it EVERYDAY. Something that I have been working on is before I read my scriptures and pray at night, I jot down what I am thankful for that day. It makes my scripture study and my prayer much more meaningful.
-Go on a gratitude visit (find  someone to thank (write a letter)

Something we did in class was send a text to tell someone we are grateful for them.

A friend of mine, whom I really admire came home early from his mission this week. I texted him and told him how proud I was of him and how grateful I was to have him as a friend. It was a really good experience for me and I realized  that I need to express my feelings for the people in my life more often. I am SO lucky to have such incredible relationships that I take for granted. I think my friend really appreciated my text, and it was kind of funny how this lesson matched up with what has been going on in my life, (well his life, but still.)

A few other notes I jotted down in class were,

When you implement an attitude of gratitude, you don't have anything to lose except negative feelings.

"Because we see things so often, we see them less and less." This quote really stuck with me and made me realize, I need  to acknowledge the small things in my life; the tender mercies God has given me.

Week 12

"Start where you are. Start with what you have. Make something of it! Never be satisfied."
                                                                                                        ~George Washington Carver

This week was on one of my favorite subjects...SOCIAL entrepreneurship! Here are a couple notes I jotted down during this week's class....

- We were all born entrepreneurs
- True developments puts those first which society puts last
- The poor are credit worthy...they just need an opportunity
- The world is created by mindsets
- Always be ready to unlearn and relearn
- "Have I rescued anyone lately"
- In the days of service -- things are founded
- In the days of vanity -- things are destroyed
- Get past the  analysis paralysis

Here were some guidelines for becoming a social entrepreneur:

1. Slow down
2. Practice an attitude of gratitude
3. Spend time with someone less fortunate than you
4. Take note

Social entrepreneurship is extremely appealing to me because I love the idea of helping those who are in need. I see so many incredible people helping those who are hunger, those who are homeless, and those who are sick. It touches my heart and I want to be a part of it. I have already enrolled in the Social Innovations class for next semester and I am so excited to expand my knowledge on the subject. I absolutely loved Muhammad's article about his Grameen Bank. I hope that I can be like him and do what he  does someday.


word count: 235

Week 11

Today's topic was Financial Fitness and Faithful Stewardship. We also spoke quite a bit and read quite a bit about the Balancing Act of an entrepreneur.

The topic of balance really hit me. I have a real fear of screwing up my life and my kid's lives because I do not fulfill my role as a mother. I think working is important, however my family and my children are much more important. I have this strong desire to do it all, but I am not sure how that will work out. Even so, I know that right now, I can implement habits in my life that can help me achieve balance and prepare for my future. And even though I do not know what the future holds, I know that if I follow the Lord's promptings, I will be okay.

We also discussed money and the fact that money is NOT evil. However, the obsession of money is. My personal feelings on money are that it is an important thing but it is  not the MOST important thing. We need to have knowledge of our finances but we cannot have that knowledge or the drive for more money consume us.

Financial Fitness:
1. Do not be lazy.
2. Live within your means.
3. Pay the Lord first, and Yourself second.

I also enjoyed the team's message that presented today:

1. Give whatever is in front of you your all!
2. Forgive yourself.
3. Measure yourself in years, rather than days/months.

Week 10

This week we focused on "Dreaming Big!" When I think of entrepreneurship the concept of dreaming big is what immediately comes to mind. The group that presented in class came up with quite a few excellent examples, but the one that stood out to me the  most was Elon Musk. Musk is the founder of PayPal, which obviously hit it big. But, instead of retiring there, Musk is currently working on a project to get men to Mars called, SpaceX. What an incredible example of reaching for the stars (literally.)

I think I struggle with dreaming big. I am a very realistic person, and I get scared of allowing myself to dream up something big because I feel like it is so far from reality. This class however, has helped me to recognize this problem and begin to master it. I have been dreaming big ever since we started in April and it is the most satisfying feeling. I love  how many opportunities and possibilities that are out there. They seem endless! Although my goals are not quite as big as sending men on Mars, and do not involve any intergalactic travel, I have  some lofty goals that I am excited to achieve.

Now that I have spent more time in the growth zone, I realize that this is  where I want to be. The comfort zone is a place I love to visit, but I do NOT want to live there. I am ready to work hard and pursue my passions. Many times throughout history, there have been naysayers against those who believe in the power of their big dreams. However, look at  all dreaming big has achieved for mankind! One of my favorite quotes, although it is totally cheesy, is "Shoot for the moon, even if you miss you will still land among the stars."

Week 9

"Leadership" was our topic this week and we had some really insightful readings and an inspirational class today. We read:

• "Loyalty" by Pres. Gordon B. Hinckley
• "Leadership with a Small 'L" by Pres. Kim B. Clark
• an excerpt from "A Message to Garcia"
• a summary of "Good to Great"

I think my favorite reading from this week would be "A Message to Garcia." I learned that execution sets a person apart from the crowd and makes them a leader. They say that 90% of anything is showing up, and that extra 10% is execution.

I took so many notes today and I want to share them here so I have a record of them.

• except the mission & get started
• be curious
• sketch out a plan
• if you need resources, don't be afraid to ask
• enlist help when needed
• report back & show your work
• under promise and over deliver (this one was my favorite!) 
• expect to make small mistakes
• put results before schmoozing 
• replace the negative voices in your head with positive action (I loved this one too!)

• see your life as a calling
• become world class at something
• find a deep burning need you care about
• surround yourself with good people and good role models

We also discussed being a leader in business and here are some things we discussed in class from the reading:

• make the mission clear and meaningful
• set unreasonably high standards
• align incentives with a few key tasks
• make all employment conditional 
• hire leaders who get the  job done
• put the monkey on their back
• take time to coach your team 

Also, today's team showed this video which really inspired me to set a personal leadership goal. My goal that I believe will make me a better leader is

push harder and don't give up. I can do more than I  believe I am capable of. 

Me in 30 Seconds

My name is Emma Rose Morgan. I am a Business Management Major with an emphasis in Entrepreneurship and Marketing at BYU-Idaho. I am from Boston, Massachusetts. I am currently  looking for a career in either Marketing or Public Relations. I traveled across the country to attend university because I am driven in my career goals and passionate in the pursuit of education. I have worked multiple retail jobs, however my most substantial job is my current endeavor. I am an Account Executive for a student-run advertising agency called Soapbox on campus. Through this opportunity, I have been able to learn what it is like to collaborate as a team to get a project done by the proper deadline, I have learned the ebb and flow of an agency, and I have discovered a career field that I am passionate about. My most endearing characteristics are my commitment to a project, my drive to progress and improve, and my upbeat attitude. With a background in customer service, I am able to communicate professionally while still upholding my ability to relate to the customer. I take constructive criticism well, and I give my 100% dedication to whatever my latest commitment is. I am anxious and driven to begin progressing in my career, and I am looking forward to working with you.

Week 8

This week we discussed overcoming obstacles, managing adversary, and a tolerance for ambiguity.

In class we watched a video that really inspired me and I would like to share it here.




This is not the exact video we watched, but it still works. Stephani Victor incorporated her weakness into her strength. She used this devastating occurrence and decided, okay this has happened, what now? I think that kind of attitude is extremely important in all aspects of life. No matter what happens you need to adapt to the change and push forward.

As we continue on in this class, I learn more and more how uncertain life is. You really never know what will happen in your business or your personal life. Therefore  it is important to accept the tools and strengthen your efforts now, in order to become better prepared for disastrous events.

We spent quite a bit of time discussing a tolerance for ambiguity. This mainly means, a lack of decisiveness, or commitment which results from a failure. Set backs will occur. We need to push through those hard times in order to experience the good.

In our groups, we additionally discussed an excerpt from Jeff Sandefer's reading. He talked about essentially faking it until you make it. Be bold; make decisions, even if you are not positive that they are correct. Do not be afriad to make mistakes because that is how we grow.

This week's topic came at just the right time for me. I have been struggling with the idea of failure and the paradox of perfection. After realizing, not just from this incredible class but other recent experiences of mine, that failure is okay and perfection does not exist, I feel much more confident in my abilities as an entrepreneur.

Stars & Stepping Stones Chart

Stars:

• Get my Bachelors
• Get Married
• Get my Masters
• Have Children
• Run a half marathon
• Become a Certified Yoga Instructor
• Own my own Business
• Write a Book
• Travel Europe
• Visit Every State in the USA
• Go on a Mission with my Husband

Stepping Stones:

• Get my Bachelors

1. Work Part-Time (to afford school)
2. Do Not Procrastinate (do work on time)
3. Get Involved
4. Don't over schedule myself
5. Be Prepared for Class/Exams

• Get Married

1. Decide was I want in a relationship/partner
2. Make myself more available for dates
3. Practice!
4. Learn to be more open/vulnerable
5. Communicate with partner about future things (kids, living, jobs, faith, etc.)

• Get my Masters

1. Work on managing my time more effectively
2. Have financial stability to do this (work while attending graduate school)
3. Do Not Procrastinate
4. Be Prepared for Class/Exams

• Have Children

1. Research (books, blogs, speak with  moms, speak with my mom, etc.)
2. Discuss with Husband
3. Make sure finances are in check for a child
4. Discuss with Doctor (pregnant, nutrition, emergency prep, etc.)
5. Housing (look at neighborhoods, school systems)

• Run a half marathon

1. Create a Proper Nutrition Schedule
2. Start running
3. Create a run interval schedule
4. Research the benefits/consequences
5. Never give up! Not matter how long it takes!

• Become a Certified Yoga Instructor

1. Practice yoga regularly
2. Complete the mandatory hours of training
3. Go through training
4. Apply for a license
5. Work at a  studio part time

• Own my own Business

1. Complete my education
2. Create connections
3. Research the market
4. Develop a business plan
5. Investigate finances (loans, etc.)
6. Marketing
7. Grow (get the business up, running, and out there!)

• Write a Book

1. Brainstorm
2. Sketch out a rough draft
3. Write, write, write! (create designated times for writing)
4. Look into publishing options
5. Market book

• Travel Europe

1. Save for trip specifically
2. Map out the best travel options (trains, planes, hotels, etc.)
3. Research countries (dangers, what you NEED to see, etc.)
4. Set dates

• Visit Every State in the USA

1. Save for trip specifically
2. Estimate travel expenses (gas $, food $, hotel/camp $, etc.)
3. Set dates

• Go on a Mission with my Husband

1. Save for mission
2. Make sure we are temple worthy
3. Pray together
4. Put in our papers!
5. Make sure our assets are in order

Report on Mentor Interviews

I had the privilege of interviewing a couple of incredible and successful entrepreneurs for this assignment. I learned so much from them. The most prominent thing is that what we are learning in this class, most definitely pertains to  real life!

 With both my interviewees, I chose family friends who I know are successful in their chosen field and who are from the Boston area. I was born and raised in Boston, and it is where I want to end up someday. Therefore, I thought it might be a good resource to interview those who work there. That way I can determine the market and become equip to that area's needs.

My first interview was with Kimberley Benjamin Dwyer, the Managing Director at Atlantic Trust Company in the Greater Boston Area. Kim is not what you would consider a typical entrepreneur. However, as this class has taught me, the entrepreneur mindset can apply to any profession and I believe Kim exemplifies that belief. Kim was a member of the LDS church during college, and her primary goal was to get married and have a bunch of kids. Life threw a curve ball however, and she did not get married until she was in her 40's. Did that stop her from working hard and discovering all that her life had to offer? No! Kim worked  her way up to a prestigious position at an investment company.

I really enjoyed speaking with Kim about her journey because her diligence and persistence are unmatched. Also, as an LDS woman in business there is a stigma related to woman who do not get married and start a family right away. It is a worthy goal and family is the most important thing that life has to offer but, life is unpredictable. It is best to be educated and prepared, which is exactly what I am trying to do. It was wonderful to speak with Kim and feel reassurance for the work that I am putting in. She is an incredible example to me of what a woman in business can become.

My next interview was with John Pandiscio, who is currently the Director of Marketing and Advertising at an entrepreneurial startup called 5 Wits. 5 Wits, is the leader in developing and operating cutting edge, live-action adventures. Previously, John founded a company called FamilyTimeFun. This innovative establishment was a series of games that were marketed for the dinner table. John's company was very successful and the brand was sold to national and regional stores such as Target, Barnes & Noble, and Hallmark. At the company's peak, John sold the licensing rights to a national board game company because his son was starting college, aand he needed to provide for his family. 

John and his family are wonderful family friends and John has shared his products with us to test them and try them out before they hit the shelves. His creativity and time management are something to marvel at. I think a major factor in John's personal and entrepreneurial success is his passion. John has an infectious personality and is someone you want to be around.  I think that plays a key role into his connections  and with other people or businesses eagerness to work with him. 

I am lucky enough to come from a family of hard working business people and entrepreneurs. My mother is a senior marketing manager at a growing software company, and my father owns his own guitar teaching business. My grandfather currently keeps bees and sells honey and previously he owned a video store. As I continue in this class and become aware of the many connections I have and I am eager to interview more of them. Kim and John were an incredible start to the 'finding mentors' process, and now I am ready to find more! 

Week 7

'Moving Forward with Passion' was the theme of this week's assignments. It was really interesting to examine how passion truly influences our choices. I've noticed that those who live with passion; who make decisions based on their passions, are usually happier and more successful.

We watched a really touching video from the Franklin Covey website that essentially asked, what do you want to be remembered for? When you turn 80, what will people say  about you? What will be written on your tombstone? This video got me thinking quite a bit about where I will be in my life at 80 years old. I have got some lofty goals that I hope to accomplish by then. I have to get started!

The other major discussion we had was based on the 7 habits of highly effective people and the 7 habits of highly effective entrepreneurs.

Highly Effective People:

• Be Proactive
• Begin with the End in Mind
• Put First things First
• Think Win Win
• Seek first to Understand, then to be Understood
• Synergy
• Sharpen the Saw

Highly Effective Entrepreneurs:

• They believe that they determine their own destiny
• They deny themselves early gratification
• They embrace change
• They build teams
• They focus on customers
• They are excellent goal setters
• They act with a sense of urgency

As I examine both of these lists, I see some habits in which I am strong, but for the most part, I see habits that I know I need to improve on. I am excited to cultivate these habits into my life in order to become a more successful entrepreneur as well as a more successful person. 

Career Leader Assessment

I loved completing my Career Leader Assessment! Although time consuming, I was grateful to see where my strengths are and what I could stand to do better in. Here is an overview of what I got in each section (high to low)....

My Interests:

• Coaching and Mentoring 

Coaching and Mentoring was crazy high! I got a 96, and the next section below I only got a 56. Wow!

My Key Motivators:

• Altruism
• Lifestyle
• Positioning

I am not at all surprised by this result. I truly value altruism above most things! As I coontinue in the business world, I want to change things for good. I need to work for a company, or create a company that helps people, animals, and the environment. It is incredibly important to me. 

Lifestyle and Positioning are a close second and third. My main goal in life is to be a wife and mother so I would need a job that coincides with this. I am also an avid planner which explains Positioning being a key motivator as well. 

My Key Skills:

• Openness to Criticism
• Oral Communication 

I am a person who likes to speak their mind. If I am stewing in thought, I will just bust! So I appreciate oral communication whether positive or negative. It is important to me to get things off my chest and remain relatively open. However, I am not prideful. I am open to criticism that helps me on my journey through the business world, and through life.

My TOP Career Matches:

• Human Resource Management 96
• Training and Organizational Development 96
• Project Management 96
• Strategic Planning 95
• Entrepreneurship 94
• Law 91
• Non-Profit Management 88
• Public Relations and Communications 88

Some of these results surprised me. I never knew I had a high match for Law! I thought that was really cool. I really appreciated taking this assessment because it helped me kind of narrow down which direction I would like to head in. I am currently completing an entrepreneurial emphasis, so I think I am right where I need to be for now. 

What are your three most substantial accomplishments and why do you view them as such?

I am constantly recognizing and remembering how blessed I am in my life. So many people have it so much worse than I do. I have been blessed with the gospel, a wonderful family, and abundant opportunities to grow and learn as a person. However, I have had my  experiences with trial, and through them, I believe I have grown stronger.

My first greatest accomplishment, is coping with being a a member of the church. I know that sounds strange, but let me explain. I come from a part-member family. My mother is a member of the LDS church and my father is not. My 2 younger brothers are split up in the same regard as well. My parents are happily married, and I have the best family ever! However, as the oldest child, I have always struggled with my identity. Sometimes I feel like I am not good enough to be at church because of my family situation. Other times, I feel like  my dad is upset and I cannot talk to him as freely about my life and my decisions as I wish I could. This struggle is ongoing, but I consider this an accomplishment because, although one of the closest people in my life is not really in my corner, I have remained steadfast and strong. I am able to go about my business in the church and I set an example for my father. He sets an example for me as well. I am proud to be his daughter and I love him with all my heart. This struggle I believe, has made me a more loving, understanding person, and I am grateful for the lessons I learn as I continue journeying in this life with my family and with the gospel by my side.

My  second greatest accomplishment , which goes hand and hand with my first, is travelling and attending a school across the country. I am well aware that I have not come the farthest to BYU-Idaho, but the distance is significant to me. My dad and most of  my family do not understand my reasoning for attending a church school so far from home. I am from the South Shore of Massachusetts, born and raised. My ancestors came over on the Mayflower, and through Ellis Island. We are very much new England bred through and through. That being said, it was the most difficult thing I could do to leave behind what I know and come out west. It was a decision I had to make for myself and courageously tell my parents and act on. I know my father struggles with the distance, and it hurts me to make a decision that hurts him, but  I knew that this is the place for me right now.

My third, and in my opinion greatest accomplishment so far, is overcoming depression and a serious eating disorder. Less than two years ago, I was diagnosed with clinical depression. I had been struggling with a wide range of eating disorders and I was underweight. I consider myself an intelligent person, so I could not understand why I was being so stupid. I won't  get into the awful details but essential I pulled myself out of a dark hole  on my own. I did not have as much support as I wish I had because those close to me, had no experience with the situation I was going through. I called a therapist, got help for my ED, and tried to rebuild my life. However, I fell into the hole once again.  There came a week that I could not get out of bed. I would binge eat and then starve myself, and I could not stop crying. Over nothing! I knew I needed help. So I called my therapist and explained what was going on. She met with me right away and diagnosed me with clinical depression. I was at a state school at the time and I swiftly made the difficult decision to withdraw and move back home. It was so hard telling my parents. They are supportive and loving, but they have no idea how to deal with their crazy daughter. Moving back home and experimenting with different antidepressants took longer than I had hoped and it was a difficult year. However, I came out on top. Depression is a lifelong battle, but I have grown so much as a person and I am more skilled at managing my disease. I am proud of what I have done.

I think in all of my accomplishments I have showed a trend of courage, persistence, and diligence. I recognize that living life guided by the spirit is the only way to go for me. I do not always have the support I wish I had, but despite that, I beat on; continuing to live in what I know to be right.

What does disciple leadership mean to you and what are you doing to continue the process of becoming a disciple leader?

I believe disciple leadership is accurately represented by most of our church leaders, prophets, and the Savior. The actual definition of a disciple is to be a follower of Christ. The definition of a leader is obviously  one who leads others into success (preferably.)

To me, a disciple leader is honest in all of their doings. Some characteristics that come to mind  of a disciple leader are compassionate, service-oriented, diligent, resourceful, and persistent.  A disciple leader has the bigger picture in mind, and carefully evaluates and makes decisions based on their core values. Our ultimate example of a disciple leader is Jesus Christ. By following his example, we too can become disciple  leaders. Christ led with compassion, but he was also firm and persistent in his message. Christ used what he had; he used his talents and serviced his fellowman. Persecution raged, but Christ remained diligent in what he knew to be true. All of these characteristics and examples taken from Christ's life can be related back to business.

Personally, I believe I have a long way to go on my disciple leadership path. To continue my growth process, I will stay in school and gain as much knowledge as I can to prepare myself for what is  really out there in the real world. I would also  like to carefully study Christ's example and write down a list of characteristics that I wish to exemplify. As I go out into the business world, I will remain true to my core values. To ingrain them into my head, I will write them out often, possibly hang the words were I can see them. This will remind and encourage me to be the type of disciple leader Christ wants me to be. When I am in leadership positions, instead of using negative routes, I will lead with love and compassion; still staying persistent and firm in my reasoning.

I believe in today's world, it can be difficult to grow and maintain a disciple persona. The hustle and bustle of everyday life stresses us out and wears us down. Many times, that frustration will come out at work. However, if we constantly remind ourselves of the bigger picture; who we are and where we want to go; I believe that it is easier and a completely attainable goal to become a disciple leader.

What Matters Most to You and Why?

Besides Faith and Family, (which I consider to be at the pinnacle of importance,) I would say that the thing that matters most to me is hard work.

 I have been reading in my 'Introduction to Entrepreneurship' class about the qualities that make up an entrepreneurial journey. These qualities are grouped into categories of skill, character, and luck. The most effective in not only my opinion, but many successful entrepreneurs and business folk, is that character is the most important quality. If you build and maintain a character of persistence and diligence, you are going to succeed. It might not be right away, but it will happen if you are a hard worker and never give up. Although skill and luck definitely come into play on the entrepreneurial journey, I believe it is that mindset of pushing through the difficult times and refusing to give up that births the most successful entrepreneurs.

My parents are two of the most hard working people I know. I am lucky enough to have been raised in that environment and to have learned from their example. I often remark on the cliche, 'you can do anything if you set your mind to it.' This saying rings true in my life. I used to lack the confidence to try new things because I was afraid of not being good enough. The day I pushed myself out of my comfort zone, and decided not to let life pass me by, I was able to realize that I just need to push myself in order to experience all the incredible things life has to offer! The idea of getting out of your comfort zone is where the hard work starts. Once you begin pushing out of that bubble, you get a high on working outside of where you feel most comfortable. This is because you are refining your character and growing your knowledge base.

Hard work will get you far in this life. You may not become a millionaire, but you will have success and happiness. Working diligently, persistently, and honestly, will bring you a satisfaction that even money cannot bring. As I have worked hard on certain things in my life such as school, work, overcoming obstacles, etc. I have recognized the blessings that come from working hard. Although I am adament about many things, hard work is a quality that I regard with the highest esteem.

Week 6

This week we focused on mentors and the people that can help us along our entrepreneurial journey.

I have been thinking A LOT about the people in my life and their influence on me. I am surrounded by successful entrepreneurs and business people who teach and inspire me. I am currently trying to customize my linkedin account in order to enter the business world in a graceful, professional way.

I have a few connections that I am going to interview as my mentors. However, I am struggling on finding successful mentors to interview because I am still unsure of which profession I intent to pursue. I think it will be helpful for me to interview some entrepreneurs who are working in fields that interest me and that I can see myself doing someday.

I am also lucky because my mother is a successful marketing manager at a growing software company based out of Plymouth, MA. She has helped me build my resume, learn about the industry, and get connected to others in the business world. I know we should look outside our inner circle and get out  of our comfort zone when looking for mentors, but I still go to my mom for a LOT of business advice.

We had some enjoyable readings that focused on the great importance of growing your network and utilizing it. Business is all about the connections you  have. If you aren't connected, there is no way you are gonna make it in the business world.

Something that has been on my mind lately is the future. Probably my ultimate goal is to fall in love, get married in the temple, and grow a family in Zion. When I consider my entrepreneurial journey, and how that comes into play, I want to make sure that I pursue something that will allow me to work on my ultimate goal. I have been really grateful for the talks, the chapters, and the videos which seem to addresss the balance of work and family. I've noticed the best thing to do in order to keep that balance is time management. Be at work, when you are at work, and be at home, when you are home. It all seems so simple, but it is extremely important and sometimes difficult.

In order to instigate better time management in my life, I am going to work on my schedule and utilizing my time now, so I can be prepared for the future. I have been considering this quality when  I choose my mentors.

"Making a Living and a Life" Elder Robbins

Pride is the universal sin. In business there are many different type of people. Elder Robbins, includes the following chart when describing the different type of people in business....

Grade	Primary Motivation	Secondary Motivation
A	Love  ©	Income  $
B	Money  $	Love  ©
C	Love of money  $	Indifferent to customers
D	Filthy Lucre   $	Harmful to customers
F	Filthy Lucre	Harmful to customers and to society, nations destroyed.

This talk was extremely informative to me. I have always wondered when are line crossed in business? In other words, when does your profession also become a sin against God? In my opinion, the best analogy in this talk was "It's a Wonderful Life." Not only is it one of my absolute favorite movies, but it shares an incredible lesson. George Bailey made his decisions based on love for his family, and for his fellowman. Mr. Potter on the other hand, was greedy and money was his primary motivation. Although George was not 'the richest man in town' like Potter, George was much richer. In the end, George is struggling financial and all the people he had helped over the years came and gave him money to help him in his time of need. Those relationships, and that deep Christlike love shared among friends and family, is what made George Bailey so lucky. He had liven his life with 'Love' as his primary motive, and it had blessed him exceedingly.

When I think about going into business, I feel incredibly cautious. Most businesses do not  prioritize love like they prioritize money. It is an unfortunate truth, and it is the reason I am so skeptical about my future profession. I  have begun researching companies that interest me, to see what is their real, core motive. I am drawn to businesses that assist those in third world countries, those with diseases, and those who are homeless. Although I am not completely sure of my exact direction, I know  with assurance that I will choose a career path that's primary motive is 'Love,' because 'Love' is my primary motive. 

Week 5

Do you believe that you have the potential to be great? 

Group 2 shared this great video on discovering the entrepreneur mind set. We only watch Part 1 in class, but I am excited to watch the rest and more of Les Brown's videos on my own.

This week we were given, "13 Habits of Highly Successful Entrepreneurs."

1. Be Proactive
2. Begin with the End in Mind
3. First Things First
4. Think Win/Win
5. First Seek to Understand
6. Create Synergy
7. Sharpen the Saw
8. Get your Education
9. Make your Mark
10. Get Prepared to be of Service
11. Get up Early
12. Work Hard
13. Find Oil

We also discussed how Skill, Character, and Luck come into play on the entrepreneurial journey. From what I concluded, Character is probably the most important aspect of the journey. Entrepreneurs need to have a particular personality that makes them unique. They must be hard working and resilient. Failure is a way of life and for an entrepreneur, failure is even more inevitable because entrepreneurs take risks. Therefore, if you build your character according to entrepreneurial guidelines, you will be more likely to succeed. You only fail when you give up. 

Skill is also incredibly important and, as we said in class, can be intertwined with Character. By building relevant skills, business can increase and success is more reachable. Luck however, is mostly about being in the right place at the right time. It is not as dependable as skills and character which you have the ability to grow and sustain. 

"Warm Fuzz Cards" Case Study

1. How did Mills’ business benefit by her willingness to listen to advice from others?

Mill originally began her business by making "no occasion" cards. These cards were fun, but Mill was open to constructive criticism and she learned that her targeted audience is looking for more formal occasion cards, such as birthday/wedding/get well etc. 

Mill also had an informal research party in which she invited friends and family to see her cards and vote for what customers actually want. Mill's openness to criticism is the reason her business started to grow. If she had not taken the advice from others she was given, then Mill would not have begun to sell as many cards.   

2. If you were in Mills’ position, would you pursue a path of slower growth or faster growth? Why?

I think if I were in Mill's position I would choose to follow the faster growth path. If Mill plans on having a baby, she will have to devote a lot of her time to motherhood. By delegating some of the responsibilities for "Warm Fuzz" to a new employee, Mill will still be able to be involved with her company, but she won't be overwhelmed trying to meet deadlines and care for her child simultaneously. 

Also, Mill will not have to miss out on that business opportunity with her friend who owns a gift store. It sounds like an excellent opportunity to grow her business seeing as her target audience will be shopping there. 

I can understand Mill wanting to slowly grow her business. She is completely in control. However, it seems that she can still be in control of what she loves most (graphic design) if she hire new employees to help her expand and grow her business. It is an opportunity I would not personally give up. 

3. Given that you had sought faster growth, which of the four areas of possible investment would you target first? Why?

Although all four areas of possible investment are incredibly crucial and important, I think the first to target would be increasing sales and marketing efforts. Mill has a small business, and she is looking to grow. Before she should worry about producing more inventory (although I believe that would need to be the next step,) She needs to get her business's name out there for the awareness factor. She might have great products, but without marketing, no one will know they exist!