The Power of Influencer Marketing

Influencer marketing is on the rise, but what is it exactly? Influencer marketing is a branch of marketing that narrows consumers based on a common "influencer" who has potential influence over them. According to Forbes, an influencer is someone who has reach, contextual credibility, salesmanship. A few years ago, influencer marketing could be considered the equivalent of a celebrity endorsement, however the scope of influencers has changed significantly since the rise of digital media. 

Today, influencers are usually considered Youtubers, Instagramers, Bloggers, and others who've developed online communities. They tend to be normal people with large social followings based on the particular niche they've infiltrated. Consumers trust these so-called influencers more than they would celebrities due to the reliability factors involved. It may not seem like a big deal but, 

74% of people trust social networks to guide purchasing decisions. As a communication professional, this statistic simply cannot be ignored! 

References: 

IMG: https://neilpatel.com/blog/become-an-influencer/

Forbes: https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/14/what-is-influencer-marketing-and-how-can-marketers-use-it-effectively/#4e9341823d13

Last Statistic: https://digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you