With digital marketing on the rise, it's difficult to know what content will be most effective for your particular audience. Here's a step-by-step guide to creating content that works:
1. The best place to start is with a goal. What are you trying to achieve with the content you create? It can be a loose goal or specific, but make one! Don't create content for the sake of content. You'll be wasting your time.
2. Next, take a look at your audience and do some research. Don't know who your audience is? Define it. The more specific you can be, the easier it'll be to create content that works. Look for trends among your audience and find study cases similar to your business model.
3. Hold a focus group. Send out a questionnaire. Research is vital and often overlooked. Creative content tends to be the more interesting part of marketing for most, but without the proper research, you won't see the return you hope for based on the research-less content you create.
4. Now that you've got a structure, thoroughly define your strategy and begin planning content. Planning and scheduling content is essential. Consistency is an important factor of your marketing overall strategy and it's just as important as the quality of your content.
5. Speaking of which, the quality of your content is important, which almost goes without saying, however, be sure you obtain content through legal means. If you are repurposing content, give proper credit, use reliable sources, and be sure to secure IP approval. If you're creating your own content, protect it with copyright.
According to HubSpot, content marketing brings in 3 times as many leads as traditional marketing and costs 62% less. If that doesn't convince you, I don't know what will!
References:
IMG: https://www.hotelspeak.com/2019/02/why-your-hotel-needs-a-content-marketing-strategy-and-how-to-start-building-one/
Hubspot: https://blog.hubspot.com/marketing/content-creation
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