Content can make or break your marketing strategy. But how do you know which content will be most effective? Honestly, it'll depend most on your audience, but video isn't a bad place to start. Video has proven to be one of the most effective elements to add to a marketing strategy as it is well received by the audience, and is shown to boost ROI.
Adding a video to your landing page can increase conversion by 80% and it's been found that 74% of sales are made by consumers who watched the landing page video. Videos encourage social sharing and engage consumers by their sheer visual appeal.
There are plenty of ways to make a video compelling, and once again, it'll depend on your audience, but here are a few suggestions from Hubspot that may help:
1. Demo Videos-show how a product works.
2. Brand Videos-showcasing the company's high-level vision, mission, or products and services.
3. Event Videos-produce a highlight reel of a recent company event.
4. Expert Interviews-Capture interviews with internal experts or thought leaders in your industry.
5. Educational or How-To Videos-Instructional videos can be used to teach your audience something new or build the foundational knowledge they'll need to better understand your business and solutions.
6. Explainer Videos-video used to help your audience better understand why they need your product or service.
7. Animated Videos-Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
8. Case Study and Customer Testimonial Videos-create case study videos that feature your satisfied, loyal customers.
9. Live Videos-Live video gives your viewers a special, behind-the-scenes look at your company.
There's significant response to video and it can be an incredible asset to almost any marketing campaign. Do your research and find out which video strategy would work best for your business!
References:
Collins, Alicia and Conley, Megan (2019) "The Ultimate Guide to Video Marketing", Hubspot, Retrieved from: https://blog.hubspot.com/marketing/video-marketing
Kallas, Priit (July, 2018) "8 Powerful Reasons You Need to Use Video Marketing [TRENDS]", Dream Grow, Retrieved from: https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
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