Rise of Mobile

You'd really need to have lived under a rock if you aren't aware of the growing use of mobile devices over the past 20 years. There's no doubt, we are living in the digital technology age, and it affects all of us. Did you know there are billions of smart phone users around the world?

Since essentially everyone has a mobile device, marketing professionals target mobile assets, like apps to reach their audiences. 51% of customers say that they use mobile devices to discover new brands and products, and marketing professionals use that to their advantage. So what do mobile users find most important when it comes to mobile marketing?

According to marketing blog, 99 Firms, here's what users find most important:

1. 57% of users say they won’t recommend a business with a poorly-designed mobile site.
2. 91% of users say that content is very important.
3. 60% of users want fast loading websites.
4. Access problems are reason number one for 40% of users to visit a competitor’s website.
5. 90% of buyers who had an excellent mobile experience would buy from the same vendor again.
6. A delay of one second in page response can reduce the conversions by 7%.
7. 61% of users would choose to buy from a site that has location customized marketing material.
8. Organizations are experiencing as high as 3x ROI for personalization efforts.
9. 39% of companies create a mobile responsive email template.

There are many more elements to consider when diving into the realm of mobile marketing, but there's no doubt, it's an important area of marketing that cannot be ignored. After all, people carry their smart phones with them everywhere they go, and I mean everywhere! A recent survey found 75% of Americans bring their phone into the bathroom. Keep that in mind as you formulate your marketing strategy.

References:

Image-https://richtopia.com/strategic-marketing/mobile-marketing-strategies

99 Firms (March, 2019) "60 Mobile Marketing Statistics for 2019 to Reach Your Customers Better", 99 Firms, Retrieved from: https://99firms.com/blog/mobile-marketing-statistics/

Abramovich, Giselle (April, 2013) "15 Stats Brands Should Know About Mobile", Digi Day, Retrieved from: https://digiday.com/marketing/15-stats-brands-should-know-about-mobile/

McLeod, Betsy (Oct, 2018) "75+ MOBILE MARKETING STATISTICS FOR 2019 AND BEYOND", Blue Corona Marketing Solutions, Retrieved from: https://www.bluecorona.com/blog/mobile-marketing-statistics